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New Director of Quantitative Research Leads Competitive Initiatives

April 8, 2014 | auto insurance Competitive Benchmark Study Competitive Index mCommerce mobile mobile banking News Syndicated Reporting

KLI couldn’t be happier to welcome Dana Bishop to our team as our new Director of Quantitative Research. Dana has been working in the field of user research for 20 years and flaunts extensive experience with a variety of research methods, but, above all, Dana has perfected the art and science of creating a simple, yet highly-informative large-scale online user experience research studies. Her graceful presentation of traditional scaled questions and directed tasks for users results in detailed feedback, thoughtful analysis and poignant evidence that informs design for clients far and wide.
After just three short months as part of the KLI team, Dana’s expertise is in high-demand! Custom studies are exceeding client expectations and all the while, Dana and other Key Limer’s are preparing the following types of reports for incremental release:
– Mobile Competitive Index Reports
– Industry Specific Competitive Benchmark studies
– Custom Competitive Benchmark Studies

State Farm Insurance Ranks First for Best Mobile Site, USAA, GEICO, and Progressive lead the for Best Mobile App

July 25, 2012 | auto insurance mobile

Consumer Preferences and Best-In-Class Features Identified And Incorporated Into Key Lime Interactive’s Mobile Grading System and Shared in June Report
State Farm took first place for Best Mobile Website, while in the Best Mobile App portion of the study USAA, and the newly improved GEICO and Progressive Apps round out the top performers. The entire study and/or associated annual subscription are available for immediate purchase.

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