Archives for Category: Hispanic

Allstate Continues to Note the Needs of Hispanic Customers

April 25, 2012 | Hispanic mobile usability

Key Lime Interactive’s Mobile Insurance Report Identifies AllState as the Only Carrier in the Top 8 to Offer Mobile Properties in Spanish
In 2009 AllState made it clear that they were working to ensure effective communication and business practices with both the English and Spanish speaking US communities in which they offered their services. They integrated a Spanish-language national marketing campaign, complete with targeted tv spots and a Spanish website version that continued through 2010 and beyond. Today, those business goals remain unchanged and separate AllState from their competitors. In a recent study by the marketing research and usability company Key Lime Interactive, it was reported that of the top 8 US auto insurance providers, AllState was the only provider who offered their mobile solutions in Spanish.

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