by Nick Iuliucci Our clients ask us some challenging research questions. As the global marketplace continues to mature one of the main questions asked is Can we adjust the language on our current website to […]
Nick Iuliucci will share research findings at the 16th Annual International Conference on Human-Computer Interaction | June 2014 – Crete, Greece As leaders in usability, KLI is committed to innovation and thought leadership via global usability […]
Key Lime Interactive’s Mobile Insurance Report Identifies AllState as the Only Carrier in the Top 8 to Offer Mobile Properties in Spanish
In 2009 AllState made it clear that they were working to ensure effective communication and business practices with both the English and Spanish speaking US communities in which they offered their services. They integrated a Spanish-language national marketing campaign, complete with targeted tv spots and a Spanish website version that continued through 2010 and beyond. Today, those business goals remain unchanged and separate AllState from their competitors. In a recent study by the marketing research and usability company Key Lime Interactive, it was reported that of the top 8 US auto insurance providers, AllState was the only provider who offered their mobile solutions in Spanish.