by Kathleen Henning I received my Apple Watch this past Thursday. I chose the space grey Apple Watch sport with the black band, which was worth the wait. It’s fairly subtle, with one person […]
by Kathleen Henning While interviewing participants about online shopping habits, regardless of the product, the same issues appear: I don’t know if it’s true to size Will this fit? Is this item good quality? Will it […]
by Kathleen Henning Last month, Apple released two new iPhones, both of which represent a significant size increase over the last model. The iPhone 6 and the iPhone 6 Plus both come in […]
A hot topic right now in mobile user experience is the debate between providing an HTML5 web app versus a more traditional Native OS app. Simply put, HTML5 is a method of programming a mobile website to behave like an app (think m.youtube.com) which can be accessed through any modern tablet or smartphone browser. Conversely, apps written for a Native OS are developed to run directly on Android or iOS smartphones (they are designed for each native platform), and must be downloaded through the GooglePlay Store or Apple App Store. Both approaches are a great way to provide web content to smartphone and tablet users, and they each have their own strengths and weaknesses. Which of these approaches is right for your business? At Key Lime Interactive, we are exploring this question in depth, and have key information to help you make the right decision
Once upon a time…
In the first century of the 3rd millennium (aka the 21st century) the world was full of websites designed and developed with high-speed internet access in mind. Then one day, mobile feature phones were introduced: Palm, Inc. (remember them?), Kyocera 6035 and the HP iPaq h6315 look. Today they look like something from the dark ages! It wasn’t until 2009 that a few companies started noting mobile phone usage rising and started to develop their own mobile initiatives. At that time, data networks had far slower speeds. Designers were faced with a problem: they needed to allow the small screen carrying “on-the-go” user access to their content without frustration.
The solution: Native apps and m.sites were born. Brilliant. Limited function to be viewed in this mobile context. It made complete sense. Traditional websites and mobile solutions lived independently and happily One of our clients said then “all we want is a mobile site that looks like our contemporary [then mid-90s!] website.”.
But, then one day the K48 (the iPad) and other tablets joined the list of available offerings for both home and on-the-go users. Android and more recently Win8 tablets followed suit and here we are on the edge of a holiday season where the tablet is the number one gift. The tablets that were introduced had screen sizes that weren’t quite as large as a super-sized widescreen monitor and weren’t quite as tiny as a smartphone. Designers stopped in their tracks and considered a new challenge: Do we continue to design a solution for every form factor that emerges or is it possible to try to find a way to make our websites accessible AND user friendly across all form factors?
We’ve taken our research methods from the lab and into the wild.
The trends in mobile are changing rapidly. Feature priorities are broad and users’ expectations are demanding. Clients cannot simply take their traditional site and miniaturize it to fit on the screen of a smart phone or they’ll lag behind their competitors.
Our clients understand this and they’re considering their audience as a critical component to developing a successful solution.
In an effort to help our clients evaluate user behavior across form factors and operating systems that exist in this dynamic mobile world, we’ve found a few tools that help us move from the lab and into the wild.
We can’t imagine we’re alone as we notice a dramatic change, recently, in the needs of our customers. It seems that rather than independently testing how users consume the lean-back broadcast experience and the lean-forward web and mobile experiences as we did in the past, top brands are seeking our expertise to understand how these two mediums collide and complement one another.
With Nielsen reporting that 60 percent of people surf the web while watching TV, we certainly can’t blame them.
What are we doing at KLI to help our clients take advantage of the multi-screen opportunity?