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Engaging your Audience: Unlocking and Optimizing Multi-Screen Opportunities

May 11, 2011 | ipad lean forward lean back television unified user experience research usability

We can’t imagine we’re alone as we notice a dramatic change, recently, in the needs of our customers. It seems that rather than independently testing how users consume the lean-back broadcast experience and the lean-forward web and mobile experiences as we did in the past, top brands are seeking our expertise to understand how these two mediums collide and complement one another.
With Nielsen reporting that 60 percent of people surf the web while watching TV, we certainly can’t blame them.
What are we doing at KLI to help our clients take advantage of the multi-screen opportunity?

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