Rethinking Journey Mapping with JourneyTrack

by KLI | Jun 10, 2021 | Webinar, Webinars

CX North America Event Recap

Rethinking Journey
Mapping: JourneyTrack

Key Lime Interactive Unveils a New Journey Mapping Platform

Recently, Key Lime Interactive not only attended but was a proud sponsor of the Forrester CX North America Live Virtual event.

During this event, our CEO & founder was joined by CX leaders from Google, Infoblox & TracFone to unveil JourneyTrack™, a new CJM platform that takes Journey Mapping to a whole new level.

Catch the full event recap below to see why Key Lime Interactive is Rethinking Journey Mapping with JourneyTrack:

38 Virtual Events Hosted & Counting

What is JourneyTrack™?

JourneyTrack™ is an innovative CJM platform that was designed to make it easy for you to understand, track, and prioritize the enterprise customer experience.

It reimagines how teams can all access collaborative journey visualizations, rank and prioritize critical optimization opportunities, ensure inclusive design, access supporting data in the insights hub, and benchmark customer happiness.

Unlike traditional Customer Journey Maps, JourneyTrack provides one central hub for CX teams to:

Collaborate real-time on Personas and CJMs over time.
Share insights, so all your findings are accessible to everyone.
Utilize opportunity scoring so you can know what’s most important and add actions to opportunities.
Improve their DEI goals with our included Inclusivity Index.

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Event Speakers

Ania Rodriguez

CEO & Founder

Ania has served as a user experience advisor to Fortune 1000 companies around the world for over two decades on the topics of UX/CX Strategy, UX Research and Design. She founded Key Lime Interactive in 2009 and serves as the CEO. Known for her focus on actionable results and quality, under her leadership the Key Lime Interactive team has achieved double-digit growth over the past 11 years and has been emerged to become one of the leading user experience research firms in the United States. She manages strategic relationships with some of her company’s key accounts including Google, StateFarm Insurance, and GE.

Dali Szostak

Head Of User Experience, Trust & Safety, Google

Sally Cohen

Customer User Experience Director, Infoblox

Veronica Fernandez

Sr. Manager & CX Strategy VoC Lead at TracFone Wireless

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Paving the Way for More Inclusive UX Research

by KLI | Jun 3, 2021 | Webinar, Webinars

WUD Speaker Series

Paving the Way for More Inclusive UX Research

Watch Key Lime Interactive’s WUD Speaker Series Recap:

At KLI, we have always made diversity and inclusivity a top priority and we’ve been working to end all types of biases and discriminations because our goal is to make the world a better place for all.

For this reason, we were thrilled to have our CEO & founder along with our SVP of Research speak at World Usability’s Speaker series regarding the topic of Inclusive UX research.

Watch the session recap to see how Key Lime Interactive’s leaders represented our community and instilled concepts, values, and metrics related to inclusivity within our UX research.

37 Virtual Events Hosted & Counting

Inclusivity Index™

We believe that diversity in perspective yields better results and our Inclusivity Index™ is a step towards deliberately paying attention to or being aware of how poorly or well we are doing in this regard.

The Key Lime Inclusivity Index is meant to be used as a conversation starter that empowers our customers to have more effective dialogue around how to design more inclusive product and brand experiences both within their organization, between other teams and executive stakeholders, and with trusted partners and vendors, like Key Lime Interactive. Here’s why it’s significant:

It is a pilot light designed to help ignite a series of other strategic and important conversations inside the client organization.
It also helps businesses align the research they conduct to their DEI objectives.
It can be used as a starting point for future research projects, or can be used as a conversation starter with other teams at your company to pave the way for greater inclusivity.

The Inclusivity Index pairs two things:

An evaluation of the representation of diverse perspectives in a user research study across five attributes in participant recruitment
Directional nudges for future research.

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