Menu

Reports

HOME & RENTER’S INSURANCE MOBILE COMPETITIVE INDEX REPORT

(Published bi-annually in March and September)

OVERVIEW

The Key Lime Interactive (KLI) Home/Renter’s Insurance Mobile Competitive Index Report goes far beyond a basic heuristic evaluation or expert review.

In the Key Lime Interactive (KLI) Home/Renter’s Insurance Mobile Competitive Index Report, KLI reviews eleven (11) of the largest home and renter’s insurance companies in the U.S.:

  • Allstate
  • Esurance
  • Farmers Insurance
  • GEICO
  • Liberty Mutual
  • Nationwide
  • Progressive
  • State Farm
  • The Hartford
  • Travelers
  • USAA

 

This report goes far beyond a basic heuristic evaluation or expert review, KLI’s methodology is unique because it incorporates consumer preferences. An important part of our analysis is a 500-person survey of smartphone owners in which they are asked to weigh in and identify the features and capabilities that they consider critical for a successful experience with the mobile site or app offered by their home/renter’s insurance company.

KLI’s intent in creating this third-party syndicated report is to:

1.Provide consumer-driven data to help guide insurance companies as they prioritize features to implement. This guidance will be based on the results of a current consumer survey.

2.Summarize how the insurance companies differentiate themselves from their competitors through the capabilities and features that they offer.

Read the overview: Home/Renter’s Insurance Mobile Competitive Index Overview PDF

 

METHODOLOGY

To create an overall score, we combine a capabilities assessment with user feature importance ratings. The capabilities assessment is created by examining the feature coverage of the insurance sites and applications. User ratings are determined by a consumer survey and card sort.

Our review of the primary mobile properties includes a full verification of the insurance companies’ capabilities. The unmodified score represents feature coverage, or the company’s offerings by category. This is a binary evaluation reflecting the possession of certain criteria.

 

HOW WE INCORPORATED USER FEEDBACK

KLI conducted a consumer survey and card sort (n=500) to gather feedback about how customers prioritized features when using a home/renter’s insurance company’s mobile property. Individual feature scores were then weighed by their value to customers. The goal is to provide a metric of relative importance, so that the highest-scoring company is also the one providing customers’ desired features.

 

SUMMARY OF CAPABILITIES AND FEATURES TO BE ASSESSED

  • Secure Log In Process
  • Access Policy Info
  • Account Settings/Management
  • Bill Payment
  • Get Quote
  • Claims
  • Alerts
  • Help/Self Service
  • Locate an Agent
  • App Interface
  • Customer Support
  • Social Media

 

 

Home/Renter’s Insurance Mobile Competitive Index Report On-Demand Webinar

Need more info? Contact us at: sales@keylimeinteractive.com

 

Or simply fill out our form below and we’ll get in touch with you: