Research Services

CRAFT AN IRRESISTIBLE BRAND EXPERIENCE

Key Lime Interactive (KLI) is a full-service Customer and User Experience (CX/UX) research & strategy agency focused on helping our clients take a human-first approach to creating outstanding experiences across brands, products and services.

Industries

Engagement Models

Customized / Mixed Method Research Programs

Stay on schedule with a large-scale, multi-method research program

Dedicated Resources

Expand your team with on-going CX/UX research and strategy

Bundled Projects

Get QuickInsights with a bundle of 3-9 remote IDI projects

Standalone Project

When you need an in-depth solution for one project

Research That Drives Confident Product Decisions

Our UX research services align customer insight with product strategy—reducing risk, validating innovation, and helping teams build experiences users love.

Discovery & Ideation

Build a strong foundation with strategic UX research that identifies opportunities and clarifies user needs.

  • User Interviews
  • Ethnographic & Contextual Research
  • Diary Studies
  • Competitive Analysis
  • Persona Development
  • Stakeholder Interviews
  • Market Segmentation

Concept Development

Validate product ideas early with human-centered research that ensures you are solving the right problems.

  • Customer Journey Mapping
  • Concept Testing
  • Card Sorting & Tree Testing
  • Triad Testing
  • Co-Creation Workshops
  • Focus Groups

Design & Prototyping

Optimize usability and refine experiences through iterative testing and user-centered design methods.

  • Usability Testing (Low & Mid-Fidelity)
  • A/B Testing
  • Heuristic Evaluations
  • Think-Aloud Studies
  • Participatory Design
  • Rapid Iterative Testing (RITE)
  • Prototype Testing

Development & Pre-Launch

Ensure your product is accessible, intuitive, and ready for real-world users.

  • Beta Testing
  • High-Fidelity Usability Testing
  • Accessibility Testing (WCAG Compliance)
  • Biometric Research
  • Driver Distraction Testing

Launch & Optimization

Continuously enhance product performance with ongoing UX research and behavioral analytics.

  • Benchmarking
  • Clickstream Analysis
  • Quantitative User Surveys
  • Follow-Up Interviews
  • Longitudinal Research
  • Experience Validation
Discover Why Global Brands Choose Us for Expert Insights

Mobile Banking Trends on-demand webinar