Research Services
CRAFT AN IRRESISTIBLE BRAND EXPERIENCE
Key Lime Interactive (KLI) is a full-service Customer and User Experience (CX/UX) research & strategy agency focused on helping our clients take a human-first approach to creating outstanding experiences across brands, products and services.
Industries
- Automotive / Recreational Vehicles
- Education
- Financial Services
- Gaming
- Healthcare
- Insurance
- Media & Entertainment
- Retail / eCommerce
- Technology
- Travel
Engagement Models
Customized / Mixed Method Research Programs
Stay on schedule with a large-scale, multi-method research program
Dedicated Resources
Expand your team with on-going CX/UX research and strategy
Bundled Projects
Get QuickInsights with a bundle of 3-9 remote IDI projects
Standalone Project
When you need an in-depth solution for one project
Research That Drives Confident Product Decisions
Our UX research services align customer insight with product strategy—reducing risk, validating innovation, and helping teams build experiences users love.
Discovery & Ideation
Build a strong foundation with strategic UX research that identifies opportunities and clarifies user needs.
- User Interviews
- Ethnographic & Contextual Research
- Diary Studies
- Competitive Analysis
- Persona Development
- Stakeholder Interviews
- Market Segmentation
Concept Development
Validate product ideas early with human-centered research that ensures you are solving the right problems.
- Customer Journey Mapping
- Concept Testing
- Card Sorting & Tree Testing
- Triad Testing
- Co-Creation Workshops
- Focus Groups
Design & Prototyping
Optimize usability and refine experiences through iterative testing and user-centered design methods.
- Usability Testing (Low & Mid-Fidelity)
- A/B Testing
- Heuristic Evaluations
- Think-Aloud Studies
- Participatory Design
- Rapid Iterative Testing (RITE)
- Prototype Testing
Development & Pre-Launch
Ensure your product is accessible, intuitive, and ready for real-world users.
- Beta Testing
- High-Fidelity Usability Testing
- Accessibility Testing (WCAG Compliance)
- Biometric Research
- Driver Distraction Testing
Launch & Optimization
Continuously enhance product performance with ongoing UX research and behavioral analytics.
- Benchmarking
- Clickstream Analysis
- Quantitative User Surveys
- Follow-Up Interviews
- Longitudinal Research
- Experience Validation